CLIENT: Academic Project
PROJECT: Hand Lettering & Chocolate Packaging Design
YEAR: 2024
A hand-made
RETRO IDENTITY
and a slight diagonal finish
to add movement
A custom wordmark
with soft curves
CALLIGRAPHY
PACKAGING
BRANDING
Amordisco is a chocolate brand built around a playful, hand-drawn calligraphy made from scratch. It blends love (amor) and bite (mordisco). Inspired by retro aesthetics.
The calligraphy is inspired by 90s retro lettering. These references were reimagined with a modern twist. It channels the vibrant, nostalgic energy of the 90s that feels both festive and sentimental.
I wanted this chocolate to capture the playful spirit of retro pop culture while still feeling visually bold and commercially appealing.
